1|# Pulse Instinct
2|
3|> Pulse Instinct is a visual preference-testing web app made by Pulse Branding. It shows two
4|> options at a time and starts a two-second timer; the person taps the option they prefer or
5|> swipes left to skip. The recorded result is an instinctive choice rather than a considered
6|> answer, which is the point of the product.
7|
8|## Canonical facts
9|- Product name: Pulse Instinct (Chinese: 心动挑挑)
10|- Maker: Pulse Branding
11|- App (sign in): https://app.pulseinstinct.com
12|- Landing page: https://instinct.pulse-branding.com
13|- Runs in a browser on phone and desktop. No app-store download.
14|- One choice takes two seconds. A pair can also be skipped with a swipe left.
15|- Testable material: logo directions, colour treatments, packaging, product shots,
16|  dashboard and interface layouts, ad creatives, flyers.
17|
18|## How it works
19|1. Build a test from pairs of images.
20|2. The screen asks "which do you prefer?" and a two-second timer starts.
21|3. The tap (or the skip) is recorded against the pair.
22|4. The result shows which option won and which pairs produced no preference.
23|
24|## Pages
25|- [Landing page](https://instinct.pulse-branding.com/): what the product is, what it tests, FAQ.
26|- [App](https://app.pulseinstinct.com/en/login): sign in and build a test.
27|
28|## Contact
29|hello@pulse-branding.com